We at FCB Fältman & Malmén see creativity as a economic multiplier for our clients, which creates sales today and builds strong brandsover time. Our expertise is in strategy, idea, design, content, film, SoMe, data analytics, PR, production and media. We also have a studio for film andsound.
We are a Nordic partner to the global agency network FCB and have partneragencies in Denmark, Finland and Norway. Our long knowledge and broadexperience mean that we are familiar with most categories within B2C and B2B.We create an understanding of your business and the challenges you face byconstantly being curious.
Over the years, our work has been recognized with bothnational and international awards. Among the accolades we value most are ourtop rankings in the "Agency of the Year" competition, where clientevaluations have consistently placed us at the forefront since thecompetition's inception. In 2024, we proudly secured second place—a testamentto strong collaboration and impactful creativity.
FCB with its tagline "The most Local of the Globals" is one of the world's oldest global advertising agency networks and has been active since 1873. Today FCB has 120 offices in 80 countries and a strong position as one of the world's most successful and creative advertising agency networks with multiple profits in competitions such as Cannes Lion: Strategy Agency of the year, Global Network of the year and several lions, Adage – Best place to work, Adweek – Global agency of the year.
Thanks to our and FCB's combined experience, we are a perfect match for the Swedish and Nordic markets.
On the Nordic market, we work closely with our partner agencies in Denmark, Finland, and Norway. These partnerships allow us to provide our clients with deep local market expertise, tailored to the unique needs of each country.
To further enhance our capabilities, we collaborate with a carefully selected network of specialists in media, social media, and digital communication. This ensures that every solution is not only strategically but also culturally relevant to the target groups and effective in the local market.
The agency was founded in 1965 by Gunnar Fältman and Kaj Malmén. Their journey began at Café Corso in Stockholm, where they combined creativity and innovation to establish the agency under the playful name Marsipan & Mandelmassa. The duo made a significant impact on the Swedish advertising landscape with groundbreaking campaigns for brands such as RFSU, Abbas, SvenskaSpel, Mölnlycke, and Pripps.
Now, nearly 60 years later, our philosophy remains the same – to create communication that is both relevant and effective through curiosity and simplicity.
Our portfolio includes several classic campaigns that are stillreferenced within the industry today.
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