Ahlgrens Bilar has been on the Swedish market since 1953. Over the years, the brand has been attacked by competing products and segments, including the growing candy market. By animating the product and turning it into the “spokes-person” profilesthe product brand. With commercials on TV and cinema as a basis, we seek a permanent presence in the media. This is complemented by appearing in different contexts and media, targeted at different segments of the target group.
