Background:
Insurance products are generic and easy to copy, which made it possible for new players to quickly establish themselves in the market. Changing travel behavior led to fewer travel agencies, which in turn resulted in fewer sales channels. In addition, ERV found it difficult to match its competitors' prices. ERV needed to be profiled again.
Objective:
To build brand awareness and strengthen the company profile.
Strategy:
Position European as the travel insurance specialist.
Results / Awareness:
From 11% to 35% in five years.
— Nordic strategy
— Visuell identitet
— Social Media strategi
