Paradise Juice was the first brand to be launched under the Everyday umbrella. A brand new product fortified with vitamins and calcium for a young enlightened generation. However, great focus was placed on clarity in the packaging in order for the design to be able to work in all AMEA markets in the long term. Paradise is sold today in over 50 countries and F&M has made three line extensions; Fit, Milky and Super Remix.
— Brand platform
— Communication strategy
— Graphic profile
— Design
— Communication
— Print
