Rana is the market leader in Italy for fresh pasta. The company offers its products in many different markets, and is present in over 50 countries worldwide. When the brand was to be introduced on the Swedish market, we were given the assignment. With the campaign idea Homemade on the minute, the aim was to show how quickly and easily you can create really genuine Italian meals in a little kick.
With the help of Bo Hagström (Solens mat) and Alba Pezzone, a recognized talented Italian chef, we created an interactive online cookbook that was supported by print ads, TV and radio advertising and promos in selected grocery stores around the country.
— Strategy
— Brand platform
— Idea
— Communication
— Film
— Digital
— Homepage
— Presentation
— Production
