HPE launched their new generation servers ProLiant Gen 11, the fastest, most secure and most hybrid generation of servers in the world. But how can you make this into something interesting to someone who thinks that a server, is just a server? Our solution was to create a campaign visualizing every attribute as a superpower and a superhero.
— Idea
— Visuell identitet
— Movable
— Social Media produktion
— Digital annonsering
— Event
— Production
