42% of Swedish men in the ages 18-55, have a tattoo. That makes us the world’s most tattooed population. Many men view their tattoos like works of art, making their body the canvas. Something that absolutely must not interfere, is body hair or razor rash. Therefore, our solution became a campaign for NIVEA Men Bodyshave, making body shaving a simple and painless task (allowing the tattoos to shine in all their glory).
— Idé
— Film
— SoMe produktion
— OOH
— Radio