In 2005, a Swedish minister arrives by plane to Stockholm. He exclaims “It looks too damn boring when you land at Arlanda.” The assignment ends up with FCB Fältman&Malmén, which presents the idea of welcoming the health of famous (and some unknown) Stockholmers through a giant portrait gallery that over the years has become a nationally known institution.
Blogger Christine Alfano said.” The “Welcome to My Hometown” posters are fascinating. It's a really interesting strategy to personalize Stockholm in this way, on the one hand linking it to famous people, but on the other seeming to prioritize not just their fame, but the personal and emotional context of the fact that this is their “hometown,” a word with a lot of sentimentalized connotations. Please take more pictures to post up!
The Welcome to My Hometown posters are fascinating. One I could see was Astrid Lindgren, the other Nobel (of the Nobel Prizes) ... who was the small child? It’s a really interesting strategy to personalize Stockholm in this way, on the one hand linking it to famous people, but on the other seeming to prioritize not just their fame, but the personal and emotional context of the fact that this is their hometown, a word with a lot of sentimentalized connotations. Please take more pictures to post up!
— Idea
— Visuell identitet
— Production
Första skissen i skala 1:10.
