One of Pfizer's many brands is the drug against RS virus, ABRYSVO®. As it is the only vaccine that helps both elderly and pregnant women, the product team behind ABRYSVO® needed to increase awareness of the vaccine and its effects. Our solution was an awareness campaign that went through digital channels focusing on the two target groups (elderly and pregnant), where we drew attention to the disease and increased knowledge about the importance of vaccination.
— Kommunikationsstrategi
— Idea
— Exhibition material
— Print advertising
— Patient material
Did you know that over 1.5 million Swedes live with migraines and that every fifth woman is affected? Some who have an eye on this are the product team responsible for PFIZERS® drug Vydura. We developed a digital campaign that focused on raising the issue of migraine while showing that the target group is not alone — even though sufferers often feel that way.
— Digital marketing (set and analysis)
— Brand sheet
— SoMe campaign
— Graphic Design
— Marketing materials for primary care
— Production
As Pfizer is one of the world's largest companies and has local marketing departments around the world, our assignments can sometimes be centered around starting from global market materials and then creating Nordic materials. For Pfizer's TALZENNA® brand, we produced and adapted the primary care marketing materials to use.
— SoMe campaign
— Printannnoser
— Medical supplies
— Production
For those suffering from moderate to severe ulcerative colitis, Pfizer's drug VELSIPITY® may be the solution. During our work with the drug, we have developed a communication platform and a brand platform that has resulted in interactive marketing materials, trade fair materials and social media.
— Communication platform
— Brand platform
— Graphic Design
— Exhibition material
— Marketing materials for primary care
Pfizer's huge product portfolio includes VYNDAQEL® - the drug for those living with the rare disease cardiac amyloidosis that can cause unexplained heart failure in the elderly. During our collaboration, we have increased Vyndaqel's digital presence in the form of some campaigns aimed at raising awareness and awareness of the rare disease. The results of all campaigns have performed better than industry standards for the pharmaceutical industry — across all KPIs. We have also produced a brand sheet and marketing material for primary care.
— Digital marketing (set and analysis)
— Brand sheet
— SoMe campaign
— Graphic Design
— Marketing materials for primary care
— Production
Pfizer's LORVIQUA® is a prescription drug for the treatment of adult patients with ALK-positive advanced, non-small cell lung cancer. Our mission has been to support the medical profession by developing educational materials that highlight the benefits and uses of medicines. By focusing on making the material both informative and easily accessible, we have helped increase the understanding of how LORVIQUA® can be used in the treatment of this specific form of lung cancer.
— Training materials for doctors
— Graphic design
— Production
Pfizer's broad product portfolio includes the Velsipity brand, which aims to help people living with ulcerative colitis. The challenge with Velsipity was that there would be a launch campaign and that the material coming from the global market did not appeal to a Swedish target audience. Our mission was therefore to localize the concept and develop new materials suitable for the Swedish market.
— Communication strategy
— Idea
— Design
— Exhibition material
— Print advertising
— Patient material
